Samsung 138 cm (55 inches) 4K Ultra HD Smart LED TV UA55DU7660KLXL (Black)

The PurColour feature of this Samsung Smart TV allows you to view the vivid colours that are displayed on the screen with utmost precision. You can have an immersive viewing experience with the bright and vivid colours displayed on this TV.

This TV comes with a smart 4K upscale feature that automatically upscales the video quality to 4K, allowing you to watch your favourite content in premium quality.

You can watch all your favourite movies, shows, games, and much more on this TV through different platforms, thanks to its inbuilt channels and OTT platforms. It allows you to watch your favourite content free of cost without paying any subscriptions.

The Q-Symphony technology featured in this TV enables your TV and soundbar to work and operate harmoniously without causing any lag from the video or audio. You can enjoy a movie night with your friends and family with maximum immersion.

Thanks to the Crystal processor 4K featured in this Samsung Smart TV, you can see the magic of efficient processing while watching your favourite stars come to life on the screen. It makes use of upscaling technology to deliver 4K resolution content for you.

The Contrast Enhancer equipped in this TV adjusts the screen contrast to enhance the depth and colour of your favourite content. You can watch everything you like in superior quality on this Smart TV.

The High Dynamic Range featured in this TV automatically increases the ratio between light and dark regions in a scene, to bring out the details in it. You can see the beautiful and wide range of colours in their maximum accuracy on this TV.

You can watch your favourite content on this TV without facing any lag or jitter, thanks to the Motion Xcelerator featured on this TV. It offers smooth transitions by foreseeing the movement between frames, so you can see every detail in the scene.

With the Auto Low Latency Mode, this TV enables you to engage in active gaming sessions. You do not have to worry about any lag while playing on this TV as it offers a smooth and latent-free gaming experience.

You can have an immersive audio experience while watching movies, shows, sports, or gaming, thanks to the 3D surround sound featured in this TV.

The Adaptive Sound technology of this TV delivers optimised sound based on the type of content you are watching. This way, you can have an immersive and personalised audio experience while watching TV.

The Samsung Tizen OS features an array of features and apps for you to choose from based on your likes and preferences. You can watch TV, movies, shows, listen to music, engage in games, and much more through Samsung TV Plus and Gaming Hub.

You can make use of the Daily+ app to plan your day and activities with the help of an assistant. Through SmartThings, Samsung Health, Workspace, and more, you can make your life easy and smooth.

The Samsung SmartThings allows you to control the operations of all your smart devices from one place. You can set up your smart home by connecting all your smart devices to a single hub. This way, you can easily operate all the devices at once and wait for the magic to unfold.

You can make this TV the control centre of your home and operate all your devices from it. It also allows you to control IoT devices and get notifications directly to the TV screen on the status of all your smart devices. You can control the operations of all your devices and make your home a smart home.

You can seamlessly connect your PC, laptop, smartphone, or tablet screen to the screen of this TV to view the content on the big screen. This makes your work or play more effective and productive.

This TV has a sleek and classy design that offers you with more screen space. The minimalist design of this Smart TV makes it a perfect addition to your home as it goes hand-in-hand with any home decor.

This TV comes with an adjustable stand that can tilted to meet your height requirements for an optimal viewing experience.

This Samsung TV ensures the privacy of your data, thanks to the Samsung Knox Security feature. It uses multiple layers of software and hardware protection to keep your passwords safe and also blocks unauthorised access to malicious apps or phishing sites. This Samsung TV also comes with regular updates to keep your data safe.

You can choose the AI Energy Mode from SmartThings to save energy as this TV automatically detects the surroundings and adjusts the brightness to reduce energy consumption.